
With the increasing demand for home renovations, repairs, and maintenance work, handyman services are mushrooming everywhere. The good news is it’s now easier than ever to get noticed by any audience. With social media, handyman services can now show before-and-after pictures, flaunt strong customer testimonials, and even engage in highly targeted and effective paid ads to drive traction– fast.
Today, let’s talk about how to make the most of social media and how to create marketing materials that stand out without breaking the bank.
Best Social Media Marketing Tips for Handyman Services
There are a lot of engaging content ideas that handyman services can show on social media. Besides before and after photos, handyman services can also:
● Create How-to Videos or DIY Tips
Virtually every single homeowner would be interested in how to make their homes extra beautiful. If you want to establish yourself as an expert while marketing yourself as someone who can definitely get the job done, creating these valuable pieces of content can definitely help.
● Share customer reviews and testimonials
You can reshare or post reviews from your happy customers. If you want to post their home’s transformation, make sure to ask for consent and consider tagging your customers, so you can also tap their own following. This is a great way to grow on social media in an engaging and exponential way.
● Host Live Q&A Sessions
Your existing and prospective followers may have lots of questions, especially those who are yet to build or renovate their homes. Being someone who helps others make informed decisions or guides them in the right direction builds trust. It positions you as a valuable resource not just for them but for everyone browsing your content. Every display of expertise is a vote of confidence and a way to become the top-of-mind provider they’ll remember when they’re ready to take action.
● Highlight your services in action
Consider posting time-lapse videos or short clips of the projects in progress. Some behind-the-scenes and actual documentation of the transformation can easily go viral and if you document all of your work effectively, you’ll eventually grow your following and scale your marketing in an organic, engaging, and sustainable way.
● Stay consistent and engage daily
It’s one thing to become popular, but it’s another thing to stay relevant and gain lasting influence. Consistently posting and engaging is the name of the game in social media marketing. Consider creating a content calendar and schedule your posts to ensure a steady stream of business exposure and customer engagement.
Using PosterMyWall to promote your handyman services on social media
PosterMyWall focuses on making marketing easy for busy people. Whether you’re looking to create, share, or track, PosterMyWall has all the tools you need to promote your business. The app offers the following:
- Templates: Thousands of templates like handyman flyers to kickstart your marketing initiatives in no time
- Design Tools– Users can easily edit and customize designs and also create new ones like logos, ads, and more. Other features include background removes, brand kits, AI size adjustment, and more.
- Social Media Tools– if you’re looking to establish an omni-channel experience and have various social media accounts like Facebook, Instagram, etc., PosterMyWall allows you to publish content to all social media platforms all at once. You can even embed designs into your website for added convenience.
- Easy Collaboration– You can easily share edits, so you can instantly work with your team and keep branding consistent throughout
- Video and Ad templates– Want to make your design pop? Add videos, audio, and effects in minutes using PosterMyWall
While marketing is now tougher due to the competition, it’s also easier than ever because of these tools that streamline workflows and general results efficiently. Try PosterMyWall and explore its value-packed functionalities that make marketing so much easier.
Conclusion
Lots of skilled handyman companies rely solely on word-of-mouth, but this shouldn’t be the case. There’s massive potential if social media is harnessed the right way. If you’re looking to scale and stand out from the competition, it’s time to take your handyman business to the next level.
Use handy tools like PosterMyWall to work smarter– not harder. Get better at winning in social media and watch your business grow! It may take time, but the most important thing is to start as soon as possible and be consistent to achieve exponential growth.
As you scale, don’t just do great at marketing but also take care of operational excellence and making sure that customer experiences are all solid and uniform despite the rapid growth. After all, exceptional service is what keeps customers coming back.