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MERIT checks into The Ritz Carlton

By Tessa Beaumont 3 min read
MERIT checks into The Ritz Carlton - hotel partnership
MERIT checks into The Ritz Carlton

MERIT has teamed up with The Ritz-Carlton for its first hospitality partnership, bringing a tightly edited version of the getting-ready routine into select hotels. The collaboration includes beauty carts in Ritz-Carlton Club Lounges, in-room product moments, personalized consultations at select properties and a limited-edition travel set.

The idea is not to turn the hotel into a beauty counter, but to make the everyday parts of a trip feel a little easier and a little better. Guests will find complimentary beauty carts in select Ritz-Carlton Club Lounges stocked with some of MERIT’s most popular products, including Great Skin Instant Glow Serum, Great Skin Double Cleanse, the new Clean Volume Mascara and Flush Balm.

A Hotel Beauty Setup

At participating properties, some locations will also offer personalized beauty consultations, while curated MERIT bundles can be ordered through room service. There are co-branded turndown touches too, plus a Minimalist Martini served with a sample of MERIT’s Retrospect fragrance.

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The partnership is available at select Ritz-Carlton properties including New York, Toronto, Los Angeles, Santa Barbara, Dallas, Washington, D.C. and Naples, with different experiences offered depending on the location.

The Getaway Set

The limited-edition MERIT x The Ritz-Carlton Getaway Set takes the same approach and turns it into a travel bag. Inside is Great Skin Instant Glow Serum, Great Skin Double Cleanse, the new Clean Volume Mascara and Flush Balm in Postmodern, packed into an exclusive MERIT x The Ritz-Carlton pouch with a matching keychain.

The serum helps wake up skin that has spent the day on a plane. The cleanser handles makeup, sunscreen and everything else travel throws at your face. Mascara does what mascara does, which is make you look significantly more alive in under a minute. And Flush Balm gives you color without requiring a brush, mirror or much effort at all.

This collaboration works because it feels built around how people actually travel. Most of us do not want a complicated beauty routine on vacation. We want a few reliable products, a good bathroom, decent lighting and enough time to get ready before dinner without turning the hotel counter into a beauty store.

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MERIT and The Ritz-Carlton seem to have figured that out. The Getaway Set launched July 14 and is available for a limited time at participating hotels and on MERIT’s website while supplies last.

In the middle of a trip, it’s easy to get caught up in the details and forget about the little things that make a big difference. But with the right beauty products, it’s possible to simplify the getting-ready routine and focus on what really matters – enjoying the trip.

The partnership between MERIT and The Ritz-Carlton is a great example of how two brands can come together to create something genuinely useful and thoughtful.

Tessa Beaumont

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